Logo research.

More 4:

More 4 is a TV channel that is run by the British TV production company Channel 4. More 4 was launched in 2005 and is available on Freeview, sky and cable TV. The Logo for more 4 has changed twice and the current one (which is shown above) has been the logo for the channel since 2012. More 4 has been focussing on lifestyle TV since 2012, to compete with rival TV production companies like the BBC. The target audience for more 4 is both men and women from late teens to mid 30’s, as when the channel first aired it wanted to focus on “adult entertainment”. The logo is effective as it is in the shape of the number 4. This shows that More 4 is related to the channel 4 family.  All of channel 4’s family have similar logo’s including the number 4. This makes the production company easy to remember as it is simplistic and under complicated. Furthermore the colours on the logo are supposed to represent a “scrapbook technology”. This shows that the channel wanted to reinforce its change in TV shows from dramas and reality TV to lifestyle. The colours of the logo make the logo more effective as it makes it unique and stand out more than others. However, the font choice and the font colour also make the logo effective as it is not too bold or over powering. The white colour of the font makes the words stand out more as it is on multi-coloured backgrounds which makes the word “MORE” easy to read. 

BBC:

The BBC is a TV production company which stands for the “British broadcasting corporation.” The BBC was aired in 1922 and its products are television, radio and online. The logo for the BBC has changed many times but the current logo (shown above) has been the face of the BBC since 1997 and is the longest used logo in BBC history. The BBC has a wide range of TV programs which makes it difficult to establish a certain target audience range, as it can vary from the very young to the elderly. The BBC’s logo is simplistic to all ages, as the font colours and the block capital letting has not changed. This makes the logo original and shows that it does not have a fixed TV program guide and a fixed target audience as it can appeal to men, women and children of all ages. The fact that the logo has not changed for a while makes it easy for the public to trust the channel and the TV programs that it provides for them to watch. This is because it shows that its morals and reliability will never change. The red background makes it easier for the colours of the BBC to stand out and grab peoples attention as it is bright and striking.